The majority of people’s lives are spent in and around places (often within 5 miles), whether that’s at home, work, or away at a hotel. There’s a need to organize information in and around these places saving people time and making the information more useful, accessible, and rewarding. That’s what Zonetail does. We call it ‘anchored local.’

Location-based apps such as Yelp, and Trip Advisor provide unstructured, general area information. Zonetail is anchored to the places where people live, stay, work, and congregate, providing property information, access, and interaction, while also providing contextually relevant, and targeted sponsored content in the surrounding neighborhood.

A new company with a
50-year history

Zonetail is based on a legacy business (Kingsway Agencies) started in 1960 and built on a proprietary invention; a sliding device that attached underneath hotel guest phones, displaying branded hotel information and services, as well as local area advertising. It was supplied and installed free of charge to hotels. From there, the business quickly expanded to cover many hotels in North America.

Zonetail is the modern remix of that business. All of the learning gained over 50 years, in both the hospitality industry and direct to guest retail advertising, is in our pedigree.

Zonetail Team

Mark Holmes, President and CEO

Having owned and managed Kingsway Agencies, a leading company in hospitality content and marketing services, Mark brings fifteen years of category learning and leadership to Zonetail.

Mark’s experience and network, in both the hotel and retail/restaurant industries, along with Kingsway’s 55 year old legacy, are an integral component in the success of Zonetail.

Jeffrey Plowman, Chief Marketing Officer and Strategic Partnerships

Jeff has over 20 years of experience in managing brands and marketing communications across a diverse range of industries including Technology, Consumer Packaged Goods, Financial Services and others.

Jeff has international experience having worked in Asia for six years where he managed Fortune 500 brands regionally in Asia and multi-nationally across Asia, North America and Europe.

Jeff is a C.A.A.P. graduate of the Institute of Communication Agencies and while working in Asia attended the McGill MBA Japan program. And is the owner of the company dog, Cody.

Troy Rainville, COO

Troy is a highly experienced and seasoned executive, having 25-years experience in senior level management positions within the hospitality industry. He has formerly served as General Manager at several major hotels, Chair of Choice Hotels Canadian Franchisee Advisory Board, and Board Member of Choice Hotels International Owners Council.

Troy has also served as Chair of Cambrian College Hotel and Restaurant Management Advisory Board, where he also served as Visiting Professor.

Paul Scott, Managing Director USA

Paul has been the President of Scott Analytics since 2008 and was also the Founder of Agency for Cycling Ethics.

Prior to his work as an entrepreneur, Paul was a Patent attorney in the Manhattan offices of Sidley and Austin.

Monique Delorme, Chief Financial Officer

Monique has more than 20 years of senior finance executive experience with both large and small publicly traded companies.

Prior to launching her own consulting practice in 2012, Monique held several CFO and finance-related positions with TSX-listed companies including Maple Leaf Foods, Superior Propane, Argus Corporation, Hollinger, Argentium Mining and Torstar.

Monique graduated from McGill University with a Bachelor of Commerce and a post-graduate degree in accountancy and holds a US CPA designation from Chicago, Illinois.

Advisory Board

Asif Khan

Founder / Location Based Marketing Association

Jasminder Brar

Director of Strategic Development and IP / Titan Medical

Adam Topp

CEO / Humn Pharmaceuticals Inc.

Tom Tittle

VP Operations / SilverBirch Hotels and Resorts

David U.K.

CEO / Cue Digital Media

Matt Rice

Director of Product and Certification Development / Linux Professional Institute

David Arbuthnot

Senior Product Manager – Intelligent Mechatronic Systems – IMS