Zonetail Launching New Mobile Marketing Tool For Local Businesses To Target Millions of Unsatisfied Travellers
Zonetail Is Bringing Great Travel Back By Giving Travellers Not Only Access To Hotel Details But Real, Authentic, Local Information and Businesses
September 26, 2016 (Monrovia, C.A.) – Zonetail Inc. (Zonetail) is currently launching its first consumer facing app to help travellers find great, cool, interesting, local stuff in every city they travel to.
Travel has changed. When you travel these days, it’s not like it used to be. “Let’s face it, it’s a marathon of hope. Getting to the airport, endless check-in lines, sporadically-working check-in kiosks, and don’t forget to take off your shoes, belt, empty your pockets, remove your laptop, place your hands in the air and say “I give up!” says Jeff Plowman, Chief Marketing Officer. When you make it to your destination, and it’s a city you’ve never been to, you don’t just check into the hotel, you check into the city. When the team at Zonetail uncovered that insight, they realized that they could help travellers while at the same time help the local, small businesses in a city connect with these travellers. It was the intersection of traveller, local business and hotel that made sense.
The mobile platform connects guests to the amenities and services of the hotel through the convenience of their own smart phone – they can check in, interact with front desk and concierge, make housekeeping requests, in fact anything they had to use the in-room phone for or by visiting front desk or concierge in person can now be accomplished through the convenience of their own smart phone. We’ve digitized the entire communication process between the hotel and the guest, dramatically improving the entire guest experience. Included on the platform is an ‘Explore’ section where we promote the local businesses in the area that the guests are looking for, be it restaurants, attractions, shops and other specialty services. The Destination Marketing Association International, as reported by Meinders School of Business in Oklahoma City mentions average convention and trade show attendees spending $290 a day, in the local economy. This likely is on meals, shopping, services and events.
Businesses can now tap into this market in a very powerful and compelling way. It’s also fully trackable to show businesses their return on investment. In addition, Zonetail is also helping the hotel brands, and owner/operators. “Over the past few years, there has been a very significant shift in the hospitality ecosystem. Hotels rely heavily on online travel agencies to get ‘heads in beds’, says Mark Holmes, CEO. This has produced a new strategic segment in the industry whose market penetration and power has become formidable. “To that end, Zonetail wants to help the brands and the owner/operators by driving direct bookings through the app, at 0% commission,” says Holmes.
Currently Zonetail is launching the platform in Oklahoma City in partnership with AAHOA. AAHOA is the Asian American Hotel Owners Association and its members own 25,000 hotels from coast to coast, totalling 50% of the U.S. hotel market. The roll out will target other large markets across the U.S. over the coming weeks.
Zonetail is a mobile technology company that provides an anchored local mobile platform, which connects guests to the full range of hotel services, and businesses in the surrounding neighborhood. To date, Zonetail has signed agreements with more than 25,000 hotels, and is expanding its offering worldwide. For more information, visit www.zonetail.com.
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